BRP Mortgage LLC

BRP Mortgage LLC, is a mortgage company that will serve the domestic and international market in brokering their loan to achieve the “American Dream”. With a network of brokers experienced in the market, BRP makes buying a home seamless & straightforward.

Logo Design

Our ultimate goal was to artfully translate the essence of your spoken words, encapsulating the significance of BRP into an iconic representation. Our approach prioritized simplicity as the driving force behind this branding endeavor. Symbolizing the pursuit of the best mortgage rates, the icon seamlessly merges a bar chart with a building, embodying both financial growth and housing aspirations. A striking red and blue color palette was thoughtfully chosen, underscoring themes of safety and protection inherent in our company's vision. Discover a unique blend of vision and symbolism that sets us apart in the realm of mortgages and financial security.

  • Main Logo

  • Logo Mark

  • Mockup

Logo Inspo & Process

A visual representation of the design process that went into creating this logo, consisting of color palettes and elements of design, can be seen below.

  • I. Mood-board & Research

    We consulted with the client, used mood boards for their vision, aligning aesthetics and colors to shape a brand tone in line with their desired atmosphere. Our visuals showcased similar industry examples, giving insight into our creative direction.

  • II. Color Palette

    We deftly blended cool tones like light and dark blue with warm red and subtle greys, evoking reliability and trust. This palette aligns seamlessly with professional industries and resonates with the mortgage sector's significance, mirroring the client's brand vision.

  • III. Font Selection

    Oswald's boldness elevated logos, Barlow's versatility excelled in copy. This cohesion maintained brand consistency, echoing the client's vision and amplifying typography's role in logo design. Oswald's confident feel suited the logo, reinforcing the brand's values and identity.

  • IV. Logo Elements

    Our goal was to encapsulate BRP's essence iconically, prioritizing simplicity. The icon merges a bar chart with a building, symbolizing financial growth and housing aspirations. The red and blue palette underscores safety within our vision, distinguishing us in mortgages and financial security.

  • V. Approved Secondary Logo

    We prioritize client empowerment, offering a flexible color variation scheme for logos. This equips clients to maintain consistency and impact across different backgrounds, streamlining design choices and enhancing their brand's adaptability.

  • VI. Mockup 1

    Visual representation is pivotal for a brand's success, bridging concepts to reality, engaging clients, ensuring coherence, and aiding assessment. Mockups further enhance this by offering clients a realistic preview of their brand's application.

  • VI. Mockup 2

    Visual representations of a stationary kit encompass a comprehensive range of design elements, showcasing the brand's versatility. This allows the client to envision how the design can be seamlessly integrated across various applications, offering insights into potential future uses.

Web Design & Development

After completing the branding phase to the client's satisfaction, our focus shifted to the design and development of their site. Our goal was to craft a website that captured attention while maintaining a clean and uncluttered aesthetic. Ensuring we met the client's core requirements, we integrated all the fundamentals they had requested, resulting in a website that not only aligned seamlessly with the brand's visual identity but also offered a user-friendly and engaging experience.